Founded by entrepreneur Ashley Berrysmith, Good Cube was developed through Ashley's passion for creating companies that develop and market plant-based products that are good for us and good for the planet.

Kelly Feterika joined Ashley at Good Cube as Good Cube Sales & Marketing Manager and the pair launched Good Cube into New Zealand in 2019.

After a successful launch, Good Cube is now in 200+ retail and online outlets across Pharmacy and Health Stores.

In 2022 Ashley decided to shift his focus on to other projects, which gave Kelly and her husband Elia the opportunity to purchase Good Cube.

With Good Cube being a staple product within their home, Elia and Kelly leaped at the opportunity to continue the Good Cube journey and acquired the business.

With over 20 years’ experience in the health & beauty industry, Kelly brings specialist knowledge in working with personal care products.

Together Elia and Kelly are looking forward to further developing Good Cube while helping kiwis declutter their bathrooms and making a positive difference to our environment, without compromising luscious locks!

Good Cube bars are an affordable product to introduce to any home and makes for an easy way for everyone to do their part in reducing the impact that plastic bottles have on our environment, while having beautiful, clean hair, naturally.